MJX

Passion led us here

Our Commitment

We are full-time professionals specialized in complementary disciplines. Ryan Dorward and Steven Cretney are a trusted partnership with intimate knowledge of the Pembina Institute. Our team will deliver an optimized online solution that will grow your supporter base, help raise brand awareness, and be the proud centerpiece of the Instituteʼs public presence.

We are committed to helping the Pembina Institute effectively advance a prosperous clean energy future for Canada.

Trust

We know you’re busy and need a web team that you can trust. Let us continue being an extension of your team (a.k.a. your out-of-house, in-house web team). For nearly a decade, we’ve worked as a team with Pembina, earning a deep level of trust by consistently delivering high-quality, reliable, and secure work.

Passion

We are your values-aligned web team. We want to continue collaborating with the Pembina Institute to truly help you further your mission, and deepen your impact with great design and online solutions. We explicitly use our complementary talents to amplify social, environmental and educational initiatives.

Integrity

We provide maximum value and deliver our best work on every website project. We’re strategic, collaborative, service oriented, and we deliver high-quality work on time and budget. Our goal is to inspire, educate and mobilize your target audiences.

Our small team will make a big impact

Our compact and agile team allows for a streamlined approach, efficient coordination, and greater trust. You'll have direct communication with the actual people working on your site (plus we are nice).
What we lack in numbers, we make up for with experience, skill, and passion. The following are important, but often invisible, components of an effective site:

Mobile First

We will prioritize mobile-first design with seamless functionality and an engaging experience across all devices.

SEO Optimized

We will ensure pembina.org is primed for search engines, enabling high page rankings and increased organic traffic.

Digital Accessibility

We want your website to be a barrier-free experience for all users. We’ll build it to be inclusive and user-friendly for everyone.

Analytics and Reporting

You will have access to a full suite of website analytics and metrics that will help you monitor the performance of pembina.org.

Our Team

Ryan Dorward

Lead Developer

Software developer specialized in web and mobile development with broad skills across the tech landscape. Ryan runs Entra and has been the primary web developer for the Pembina Institute since 2014.

Steven Cretney

Lead Designer & Project Manager

Professional designer and creative director using his communication and design talents to inspire action and create positive impact. Steven first worked with the Pembina Institute in 2007! In 2008, Steven started The Forest.

Emily Nilsen

Content strategist, researcher, writer

Emily specializes in building strong narratives through research and sense making. She has incredible interviewing skills, is an exceptional writer, and has vast experience working for granting foundations and non-profits.

Klara Kucerova

Web Developer, Designer

Klara is a front-end developer with 10 years’ professional experience for clients in the UK and Europe. She focuses on creating user-friendly experiences, accessibility, and industry-leading code standards.

We recognize our responsibility to contribute to advancing Truth, Justice, and Reconciliation, with and for Indigenous Peoples.

We gratefully acknowledge the great privilege of living, working and raising our children within the wonders of the forests, waters and mountains of these beautiful lands. Ryan lives on the unceded traditional territories of the xwməθkwəy̓ əm (Musqueam), Sḵwx̱ wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations. Steven and Emily live on the unceded traditional territory of the Sinixt, Ktunaxa, and Syilx peoples.

Our Services

Web Development

Ryan is a full-stack web developer with over 15 years of experience using industry best practices to deliver efficient, scalable, and user-friendly online solutions.

Visual Design

With over 20 years of experience, Steven is well-versed in all aspects of visual design, has won several awards, and excels at collaborating with in-house teams.

UI/UX

We create user-friendly experiences that are intuitive and enjoyable. Steven and Ryan work together on the user interface (UI) and user experience (UX).

Branding and Identity

We recognize the significance of your brand equity. Steven can certainly make branding refinements, but just as important, he can ensure a consistent visual brand across all platforms.

Project Management

Steven has experience leading teams through website projects, facilitating internal and external meetings, and ensuring successful launches on time and budget. Clear goals, strategy, and effective communication.

Content

We know your comms staff are usually overloaded. If help is needed creating, writing or editing content for your site, we’ll make sure it reinforces key messaging and is SEO optimized.